Back in 2018, the new owners of Campion Marine approached our team with a request design four brand new models that would not only redefine the company's long and storied history but also set a new standard in the market space. It was a challenging task, as the market was already well-established, but we were determined to create forward-thinking designs that would stand out from the rest. To achieve this, we collaborated with real users and stakeholders, taking their feedback and insights into account, which ultimately led to the creation of exceptional products that exceeded expectations.